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EA SPORTS™ & Saudi Pro League - Licensing Agreement Extended Until 2026

EA SPORTS and Saudi Pro League (SPL) have recently signed an agreement by virtue of which their licensing agreement of 2018 is extended for 4 additional seasons.
“SPL is delighted to extend its commercial relationship with EA Sports”, said SPL’s CEO Abdulaziz Alhamidi. SPL’s partnership with EA SPORTS plays a key role in communicating its values across Saudi, MENA and the AFC Zone. The significant level of fan participation in this seasons’ Interactive SPL Championship highlights the importance of this relationship and SPL is proud to see some of the Saudi gamers being recognized among the very best in the world.

Our commercial program is an integral part of SPL’s growth strategy, and we are proud to call a wide range of commercial entities based or operating in Saudi Arabia our partners. We remain focused on expanding our commercial program and driving growth opportunities for the league, its fans, and partners.

“We’re thrilled to extend our agreement with the Saudi Pro League’’ said James Salmon, Marketing Director, EA SPORTS FIFA. “Our ongoing partnership will enable us to continue to deliver authentic Saudi Pro League interactive experiences, we’re excited for fans to continue playing as their favourite teams from the league in FIFA 23 and beyond.’’

EA SPORTS FIFA 23, available worldwide on September 30, which will feature updates to its groundbreaking next-gen HyperMotion2 gameplay technology that elevates every moment on the pitch and much more. With 300 individual licensed partners, giving players access to more than 19,000 athletes across 700 teams, in 100 stadiums and over 30 leagues around the world, FIFA 23 is the place you can play in iconic competitions such as UEFA Champions League, UEFA Europa League, brand new UEFA Europa Conference League, Premier League, Bundesliga, LaLiga Santander, CONMEBOL Libertadores and CONMEBOL. For the very first time, fans will also have the opportunity to play both the men’s and women’s FIFA World Cups in the same game, with the FIFA World Cup Qatar 2022™ and FIFA Women’s World Cup Australia and New Zealand 2023™ with more details to come at a later date.

FIFA 23 is developed by EA Vancouver and EA Romania and will be available worldwide on PlayStation 5, Xbox Series X|S, PC, Stadia, PS4, and Xbox One on September 30. Early access for FIFA 23 Ultimate Edition begins on September 27, 2022.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops markets, publishes and delivers games, content and services that can be played and watched on game consoles, PCs, mobile phones and tablets.

In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at

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About Saudi Pro League

Established in 2008, Saudi Pro League (SPL) is the sporting league in charge of the management and organization of the top division competition of professional football in Saudi Arabia, with full ownership of the commercial, intellectual property, and media rights related to the said competition. SPL being an open league (with a promotion/relegation system), 16 clubs participate (18 starting from Season 2023/2024) in the SPL Championship, with each club playing 15 matches home and 15 matches away.

Since its establishment, SPL has achieved remarkable results and figures, as it was ranked 1st in the Asian Football Confederation (AFC) associations ranking and its market value reached SAR 1.6Bn in 2021 (Source: AFC Clubs Competitions Ranking, Transfer Market). With an injection of innovative ideas in line with Saudi Vision 2030, SPL has been able to attract many global stars of the world of football, apart from onboarding major partners including a USD240M Media Rights Agreement recently concluded with Saudi Sports Company in return of the TV and Digital Broadcast of the 3 upcoming seasons in the MENA Region.

SPL is now at a very exciting stage of its development and is expected to continue a strong growth trajectory throughout the next decade. The in-stadium fan attendance has reached in season (2019/2020), 1.4M for 20 of the 30 rounds only (after which COVID measures were imposed). On social media, SPL currently has 1.6M followers on Twitter, making it one of the top 5 football leagues worldwide followed on the platform. In addition, SPL clubs collectively have more than 30M followers across all social media platforms. SPL Channel on YouTube counts over +6.7M views for a total of 143 videos posted in season (2021/2022).

Join us at the SPL App. and follow us on Twitter , Instagram, and on our YouTube Channel