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Saudi Pro League broadcasts Riyadh derby in movie theatres after signing landmark agreement with MUVI CINEMAS to showcase key remaining matches of the season



• Tickets for the Riyadh derby between Al Nassr and Al Hilal tickets sold out in under one hour
• The first of its kind agreement promises separate halls for each team with strict social distancing measures in place

Riyadh, Saudi Arabia, 6 August: Fans of the Saudi Pro League (SPL) will see a box office finish to the season, with the league’s highly anticipated matches being screened live in MUVI CINEMAS’ theatres across the country.

In an effort to engage with fans and bring them closer together at a time when they cannot watch their favourite teams live due to health and safety restrictions, the Saudi Pro League is delighted to announce the landmark agreement with MUVI CINEMAS, the first homegrown Saudi Arabian cinema brand.

MUVI CINEMAS’ Riyadh cinema hall opened its doors last night to welcome passionate fans who enjoyed watching Al Nassr’s thrilling home encounter against Al Hilal which ended in a 4-1 victory for the visiting team.

Substituting a trip to the stadium, fans of the region’s most popular league can enjoy comfy leather seats, 60+ feet HD screens and popcorn for the first time while watching their clubs battle it out in the crucial remaining rounds of the league.

The partnership got off to a flying start with tickets to the Riyadh derby clash sold out in just under one hour after they were put on sale on MUVI CINEMA’s website. New camera angles from drones were introduced during the match, providing fans with even more exciting footage to view on the big screen. Supporters of each respective team had the luxury of an exclusive cinema hall to their own meaning they continued their famous chants as one while cheering on their players from afar.

Launched in 2019, MUVI CINEMAS operates 41 cinemas and over 5,000 screens across three different categories (Standard, Suite and Experience) in the Kingdom’s three most populated cities, Riyadh, Jeddah and Dammam, bringing the matches to the highest number of SPL enthusiasts.

The partnership signals the start of innovative opportunities, in the form of exchange packages and benefits, offered by the SPL to prospective local and international partners. It comes in light of the #OurLeagueIsBack campaign launched by the SPL to increase engagement with fans off the pitch and galvanize their support in the remaining rounds. Fans of all clubs are encouraged to share their messages and join the conversation online on SPL social media accounts on Twitter (@SPL), Instagram (@SaudiProLeague), Facebook (@SaudiProLeague.SPL) and by using the hashtag #OurLeagueIsBack.

With the top and bottom of the table locked in fierce battles, fans can expect to be treated to a thrilling season finale over the remaining eight rounds before the season concludes on 9 September to allow for preparations for the new season, which kicks off on 16 October.

Further matches to be broadcast on cinema screens will be announced in due course. Fans can head over to www.muvicinemas.com or the MUVI CINEMAS app to purchase tickets.